The Origin Of Kawaii Garage

If you’re discovering us for the first time, here’s a glimpse into our beginning, our purpose, and the philosophy that shapes every piece we create.

Kawaii Garage was established in early '21, founded on a lifelong passion for motorsport and a vision to introduce our own unique edge and innovation into the Autosport and Automotive space. With roots shaped by decades of hands-on experience driving, building vehicles and time spent living in Japan, these experiences ultimately guided the development of Kawaii Garage.

From day one, our mission was to design and develop original, passion filled products for drivers of all kinds. From racing gear to kawaii infused auto parts, we focus on innovation, distinctive design, safety, comfort and technology while delivering a sense of joy, fun and character through every piece. Our signature hybrid of kawaii design fused with motorsport performance wrapped in our own unique style is what sets us apart, proving high-quality gear & automotive products can be both technical and exciting, functional AND full of personality. No compromises.

Every item is thoughtfully created to support and empower all drivers, whether you’re a dedicated auto sports enthusiast, looking to enhance your pride and joy, or simply want something special for your daily drive, Kawaii Garage was created for every expression of automotive passion, however you choose to drive.